A Complete Guide to the Amazon Brand Story Feature

There are almost 9.7 million sellers on Amazon, out of which only 150,000 have managed to make it to the top with more than $100,000 in sales annually.

Do you want to be one of the top 150,000 successful sellers on Amazon? If yes, then you need to have a solid Amazon Brand Story to help you stand out!

So, what exactly is Brand Story Amazon? And how to create one?

Let us help you out! 

Part 1- What is an Amazon Brand Story

An Amazon Brand Story is a creative way for brands to share their unique image and connect with customers on a more personal level. It is a collection of images, text, and videos that you can add to product detail pages, making shopping more engaging and enjoyable.

Purpose of an Amazon Brand Story

An Amazon Brand Story serves several purposes. This includes:

• Enhancing Brand Visibility

A clear and visually appealing brand story helps you get noticed and connect with more customers.

• Increasing Customer Engagement

Sharing an engaging brand story can really grab the attention of potential buyers. As a result, they spend more time browsing your product pages.

• Driving Sales

And most importantly, a well-crafted brand story that highlights the USP of your product and its benefits can inspire customers to make a purchase.

A well-crafted brand story highlights the unique selling proposition of your product. To learn how to source and sell top-quality products efficiently, explore The Ultimate Guide on How to Sell on Amazon from Alibaba.

Part 2- Different Amazon Brand Story Modules

Amazon provides a range of helpful modules for brands to create engaging stories. Here’s a breakdown of the primary module types, complete with Amazon Brand Story templates and Amazon Brand Story examples:

Module 1: Brand Logo & Description

This module serves as an “About Us” section. This is where brands show their logo (315px x 145px) and share a short overview of their story, mission, or values in under 450 characters. 

Here’s an example of a brand logo and description by Four Sigmatic, a coffee brand. You can see how they have crafted an emotional story outlining how they came up with an organic coffee and mushroom blend.

Module 2: Brand Focus Image

This module showcases a unique product or campaign with a vibrant and eye-catching image (362px x 453px). You can add a short and friendly description (135 characters) or a catchy headline (30 characters) to really draw people in.

We will continue with our example of the Four Sigmatic. In this brand-focused image, they have displayed their coffee variety and how each blend can benefit us. And the simple headline is catchy enough for people to stop and actually have a look! 

Module 3: Brand ASIN & Store Showcase

This module lets brands showcase up to four of their products, making it easy for customers to click through to more details. 

In the following example, you can see that Four Sigmatic has made good use of this module by showcasing other products that they sell. They’re not only about ground coffee; they offer instant coffee, cold brew, and protein powder, as well! 

Module 4: Brand Q&A

This interactive module allows brands to answer frequently asked questions about themselves or their products. It’s a great way to provide additional information and build trust with customers.

Part 3- How to Create an Amazon Brand Story?

To create an Amazon Brand Story, here’s what you must do follow these steps:

Step 1:

Start by logging into your Amazon Central account, and clicking on the “Advertising” tab to access “A+ Content Manager.”

Step 2: 

Select the “Start Creating A+ Content” option at the top right corner of the page.

Step 3:

Here you will be given 2 options, “Enhanced Product Description” and “Additional Content Types.” Click on “Create a Brand Story” in the second tab.

Step 4:

You will be redirected straight to the “Brand Story” screen, without having to fill out the template, as it was before the new update.

Here, you simply need to create a content name, headline text (up to 30 characters), and body text (up to 135 characters). Additionally, you can also add a background image. 

Here are the specifications and Amazon product image requirements:

Pro Tip:

Brand Stories appear above product descriptions, but on phones, shoppers might need to scroll down a bit to see them. To help with this, we recommend adding a carousel background image. 
This not only enhances the overall look and reinforces your brand, but it also helps guide mobile users to your Brand Story content.

Moving on…

Step 5:

With that sorted, click on “Add Module” to continue.

Step 6:

This will give you 4 module options, “Brand Card About,” “Brand Card 4 ASINs,” “Brand Card Media Set,” and “Brand Card Questions.”

Note: Remember how you could tell your brand’s story on Amazon before? Now, it’s even better! With these new modules, you can still share your brand’s history and what it stands for. But now, you can also add more pictures to show off your products. 

This update makes Amazon Brand Story a stronger tool to tell your story and make your products stand out, which could lead to more sales!

Step 7

Note: Here’s the main part: choosing a module and filling it in!

Below we have listed some pointers on what to write and the image requirements for each module, complete with Amazon brand page examples: 

• • Brand Card About

This lets you write a short blurb (around 450 characters) about your brand’s mission. Stick your logo or an icon up top for an aesthetically pleasing storefront!

• • Brand Card 4 ASINs

In this module, you can link up to 4 different products and even add a catchy headline to grab attention. Bonus: you can link it to your Amazon store!

Note: Selecting the right modules and products is key to your Brand Story’s success. To make the most of your Amazon advertising efforts, don’t forget to read Amazon ACoS: What It Is and How to Track It?.

• • Brand Card Media Set

Use a nice image as the background, then add a short title and some text to explain it.

• • Brand Card Questions

Ever get the same questions about your products over and over? This module lets you answer up to three FAQs! Amazon even gives you a few ideas to get started, or you can come up with your own.

Step 8

Once you’ve picked out the modules you want for your Brand Story, it’s time to choose which products you want it to show up on. 

Here’s the easy part: just copy and paste all the product codes (ASINs) into a box and click “Next.”  Your Brand Story should be live on those products within 24 hours.

Now that you know how to create an Amazon Brand Story and have seen some of the Amazon brand page examples, let’s answer the million-dollar question.

Part 5: 4 Reasons Why You Should Have an Amazon Brand Story

Here are 4 reasons why Brand Story on Amazon might be great for you:

1. Connect with Customers on a Personal Level

People like to buy from brands they feel they know. Brand Story lets you tell your company’s story, mission, and values. You can even show the faces behind the products! This is especially helpful for newer brands who want to build a connection with customers.

According to research by Motista, customers who connect with a brand emotionally spend more money with them in the long run!

2. Show Off More Products & Get More Sales

Brand Story lets you showcase more of your product line. It’s like a carousel where people can easily scroll through and see what you offer.

How does this help?

• • Customers might find another product they like that they weren’t looking for originally.

• • They can stay on your Amazon store page instead of going elsewhere.

• • They can easily compare your products to choose the best fit.

Plus, selling more to existing customers is way cheaper than finding new ones! And a Brand Story can help you do just that.

3. Stand Out from the Crowd

Most customers want businesses to understand their needs. Therefore, using a Brand Story to highlight what makes you special can show your unique touch and how you can solve customer problems.

4. Make People Remember Your Brand

Many shoppers might not research the company behind a product on Amazon. Brand Story puts your brand right in front of them, making them more likely to remember you later.
According to a FactorialHR, it takes seeing a brand 7 times before a customer remembers it and makes a purchase decision.
So, don’t miss this chance!

 

Part 6- 4 Best Practices with Amazon Brand Story Examples 

Regardless of the module you pick for your Brand Story, keep your writing short and sweet, and use eye-catching pictures to grab attention. 

Here are 4 of the best Amazon Brand Story examples and practices used by the best Amazon stores to make their brand shine:

1. Show Off Your Awesome Brand Story

Are you a family business with a rich history? Do your products rock awards? Let everyone know!

This is your chance to show what makes you special, and maybe even how much you care about your customers, their satisfaction, and our planet.

Example

We’ll take Silk Road Organic’s Brand Story as an example. 

This company cares about what it makes, and you can tell:

• • They explain their mission and what they’re all about in an easy-to-understand way.

• • They even show pictures on their website that highlight things that are important to them, like using organic ingredients, not using genetically modified things, and not testing on animals.

For tips on Mastering Amazon ASINs, stay informed and strategic!

2. Short & Sweet is the Way to Go

There’s a lot you can add to your Brand Story, but the key is to keep it clear and concise.  

A huge Brand Story can be overwhelming. Pick a background that works with everything, and avoid anything too fancy that might act as a distraction.

Example

Let’s take Civant as an example. This brand story is:

• • Simple, easy to understand, and gets right to the point. 

• • They use nice pictures and clear words to tell you exactly what they’re about.  

No confusion, just good info!

3. Keep it About Your Brand

It’s called Brand Story, not Product Parade! Sure, you can show off your range and link to your store but don’t burden the people with too many ASINs. Focus on your brand message first!

Example

Pink Stork totally gets their style! 

• • They use bright colors, big words that are easy to read, and lots of pretty pictures. 

• • They even have a big picture of their boss with a cool quote.

• • And a little message at the end that says “Swipe to see more.” It’s like an invitation to keep looking! 

This stuff will definitely make you want to scroll and see what else they have.

 

4.  Stand Out from the Crowd

Did you know people are 4.5 times more likely to recommend a brand with a strong purpose?

Therefore, it’s important to show how you’re different and why you care!

Example

When it comes to standing out, Pawstruck did an awesome job with this! 

• • They made their sales boxes look like cute presents, perfect for the holidays and getting people excited to shop. 

• • Their messages are inviting too, like saying “Perfect for big chewers” or “Upgrade your dog’s food to premium!” 

This shows how much they care about pets and have a purpose to cater to all sorts of dog species. 

And shoppers are surely going to remember it! 

Bonus: How Does An Amazon Brand Story Connect Brands with Customers?

Well, it does so by:

Building Trust	An Amazon Brand Story shares the brand’s mission, values, and history, which helps build trust with customers.
Creating Emotional Connections	To reach the customers on a deeper level, your brand story must resonate with them. This creates an emotional connection.
Differentiating from Competitors	A brand story basically tells customers what makes you unique. This helps brands stand out from the competition and position themselves as a premium brand.

Let Impact Wolves Help You With Your Amazon Brand Story 

Brand Story is a new tool that might be helpful for some brands on Amazon. It can help you build a stronger brand image, connect better with customers, and stand out from the crowd.  The recent updates make it easier to show off your products and keep people browsing your Amazon store.

Since Brand Story is new, the best ways to use it are still being figured out. Having an Amazon PPC expert on your side can be helpful to make sure you’re getting the most out of it and boosting your sales.

How Can We Help?

Impact Wolves is an Amazon PPC Management agency. 

It helps businesses by managing their Amazon PPC campaigns, which include tasks like researching keywords, creating ads, and tracking results.

But, apart from Amazon PPC services, Impact Wolves also helps Amazon sellers with the Brand Story feature.

Here’s how:

Complementary Marketing

Even though Impact Wolves can’t directly create your Brand Story, they can help you spread the word about it!  They can design ads to announce your new Brand Story and get people excited to see it.

Moreover, they can use their advertising skills to target people who might be interested in the products you show off in your Brand Story. This way, more potential customers will see your story!

This is where Impact Wolves comes to the rescue!

Targeted Advertising

Impact Wolves are Amazon advertising experts. They can create ads to reach people who want what you sell. They do this by:

• • Using keywords shoppers search for.

• • Targeting people of a certain age, location, etc.

• • Put your ads on websites and apps where your target customers hang out.

• • Performance Tracking & Optimization

Impact Wolves can track the performance of your Brand Story alongside your PPC campaigns. Analyzing data like click-through rates and conversion rates can reveal how well your Brand Story resonates with targeted audiences. Based on this data, they can suggest optimizations to improve its effectiveness and ultimately drive sales.

By combining a compelling Brand Story with targeted PPC campaigns managed by Impact Wolves, Amazon sellers can potentially reach a wider audience and boost sales.So, if you want us to help you out with your Amazon Brand Story, feel free to reach out for a 1:1 consultation call.

Part 7: FAQs on Amazon Brand Story:

What are the technical requirements for creating an Amazon Brand Story?

To create an Amazon Brand Story, you’ll need to:

• Be a registered brand
• Meet image and video specifications for each module
• Use compatible file formats
• Follow Amazon’s Brand Story guidelines

How can I create an engaging Amazon Brand Story?

To create an engaging Amazon Brand Story, you need to:

• Know your audience
• Avoid overwhelming customers with too much information.
• Use eye-catching images and videos to enhance your story.
• Share a compelling narrative that resonates with your audience.
• Showcase what sets your brand apart.
• Monitor your Brand Story’s performance and make necessary adjustments.

How often should I update my Brand Story?

There’s no hard and fast rule about when to update your Brand Story, but keeping it fresh and relevant is a good idea. Give it a little update whenever you launch a new product, start a seasonal campaign, or have some exciting news to share about your brand. 

Can I track the performance of my Brand Story?

Yes, you can! Amazon offers some great analytics tools to help you keep an eye on how well your Brand Story is doing. You can easily track important metrics like views, clicks, and conversions, which will give you a good idea of its effectiveness.