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Amazon PPC Blogs

Latest From Impact Wolves Blogs

Here, you’ll find helpful tips and advice on Amazon advertising (PPC) strategies. If you’re a seller on Amazon seeking insights into increasing sales and visibility, you’re in the right place. We draw from our extensive experience to bring you helpful tips, best practices, and real-world examples. Let’s explore the various facets of Amazon advertising together.

fulfillment by amazon fba

What is Amazon FBA? Definition, How It Works, and Guide

On Reddit, many naive Amazon sellers ask, “What is Amazon FBA?” and how this concept works. In short, Fulfillment by Amazon (FBA) is a program where Amazon handles storage, packing, shipping, and customer service for sellers. Overall, this offloads logistics from the seller, but the seller must have its own

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guide to amazon b2b marketplace

A Complete Guide to Amazon Business B2B Marketplace

The Amazon Business B2B marketplace has become one of the most powerful platforms for companies buying and selling products at scale. It has over 8 million business customers globally and more than $35 billion in annual gross sales.  For sellers, the platform opens access to verified business buyers, higher order

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Amazon FBA vs Dropshipping Which Model Should You Choose

Amazon FBA vs Dropshipping: Which Model Should You Choose?

Download The Audio The real challenge in starting an online business haunts you when deciding how to sell. Should you invest in Amazon FBA and send inventory to Amazon’s warehouses? Or should you choose dropshipping and buy from suppliers once a customer places an order?The truth is that each has

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Is Selling on Amazon Worth it in 2025

Is Selling on Amazon Worth it in 2025?

Download The Audio Is selling on Amazon worth it in 2025? Yes. It’s the first question every new entrepreneur asks. With 9.7 million registered sellers worldwide, independent Amazon sellers made more than $290,000 in sales last year.  However, understanding the algorithm, fees, and policies is crucial to surviving the ever-competitive

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Amazon 1P vs 3P infographic highlighting 11 key differences every seller should know, by Impact Wolves.

Amazon 1P vs 3P: 11 Key Differences Every Seller Should Know

Download The Audio If you are a seller on Amazon, you might have heard the terms 1P and 3P.  In the 1P (First-Party) model, you act as a wholesaler. Amazon buys your products in bulk, manages pricing, listings, and even handles customer service.  In contrast, 3P (Third-Party) sellers have full

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What is a Buy Box on Amazon, and How to Win It

What is a Buy Box on Amazon, and How to Win It?

Download The Audio Buy Box is the white box on the product page where “Add to Cart” and “Buy Now” buttons appear. It contains the details of one product seller, while all the other sellers will appear as “Others” below the first seller. More than 80% of Amazon sales go

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