Here, you’ll find helpful tips and advice on Amazon advertising (PPC) strategies. If you’re a seller on Amazon seeking insights into increasing sales and visibility, you’re in the right place. We draw from our extensive experience to bring you helpful tips, best practices, and real-world examples. Let’s explore the various facets of Amazon advertising together.
Amazon sellers poured billions into ads in 2025, but without a clear strategy, much of that budget is wasted. In 2025, industry estimates suggest that Amazon’s ad spend hit over $60 billion, yet many accounts still waste around 20 to 30% of their PPC budget. Therefore, a proper Amazon PPC
On Reddit, many naive Amazon sellers ask, “What is Amazon FBA?” and how this concept works. In short, Fulfillment by Amazon (FBA) is a program where Amazon handles storage, packing, shipping, and customer service for sellers. Overall, this offloads logistics from the seller, but the seller must have its own
The Amazon Business B2B marketplace has become one of the most powerful platforms for companies buying and selling products at scale. It has over 8 million business customers globally and more than $35 billion in annual gross sales. For sellers, the platform opens access to verified business buyers, higher order
Download The Audio The real challenge in starting an online business haunts you when deciding how to sell. Should you invest in Amazon FBA and send inventory to Amazon’s warehouses? Or should you choose dropshipping and buy from suppliers once a customer places an order?The truth is that each has
Download The Audio Is selling on Amazon worth it in 2025? Yes. It’s the first question every new entrepreneur asks. With 9.7 million registered sellers worldwide, independent Amazon sellers made more than $290,000 in sales last year. However, understanding the algorithm, fees, and policies is crucial to surviving the ever-competitive
Download The Audio If you are a seller on Amazon, you might have heard the terms 1P and 3P. In the 1P (First-Party) model, you act as a wholesaler. Amazon buys your products in bulk, manages pricing, listings, and even handles customer service. In contrast, 3P (Third-Party) sellers have full
