Whether you’re just starting out or you’re a seasoned Amazon seller, we know you want to improve your Amazon PPC advertising strategy, sell more, and make more money. Who doesn’t, right?
But sometimes, it can be tough to figure out how to do that. That’s where we come in!
We have 12 proven ways to increase your sales and help you make more profits. Even if you think you’re doing everything right, there may be an Amazon PPC strategy in here that you haven’t thought of yet.
So, take a look and see if you can improve any aspects of your business. Trust us, with these strategies, your Amazon sales could really take off.
So, let’s get started!
12 Strategies to Sky-Rocket Your Sales and Visibility on Amazon
If you’re using Amazon ads, it is important to make every penny count!
With so much competition, you want your ads to really stand out from the crowd. But don’t worry; there are some simple tricks you can use to get the most out of your Amazon ads.
By following these strategies, you’ll get better results and more bang for your buck.
1. Optimize Your Product Listing with Strategic Keywords
To sell products on Amazon, there’s one thing you need to know to get ahead of the game: using the right words matters!
Think of Amazon as Google; when people search for something, they type in certain words related to what they want. Amazon then shows them a list of products that might match.
But here’s the thing: not everyone uses the same words. Some words are common, while others are more specific. Amazon uses an algorithm to figure out which products to show. That’s why it’s important to use good Amazon SEO practices to ensure your products show up high on the list when people search.
So, take your time and use the right words to make your Amazon product listings better, and watch your sales soar!
2. Present a Complete Overview of Your Product
It’s really important to give as many details as possible about your product in the listing. Even if your product shows up in searches, it may not result in sales if customers don’t have enough information.
You see, when people shop on Amazon, they want to know everything about a product before they make a decision. Since there’s no one to ask like in a store, they rely on the listing to give them all the details. So, it’s important to include information like the size, materials, brand, weight, warranty, and usage instructions. Trust us; the more details, the better!
Here are some useful tips:
- Make sure to use the questions customers ask you to improve your listing
- Add the important information near the top so it’s easy to find
- If several people mention the same problem in the reviews, adjust your listing to address it
- Don’t forget to keep updating your listing with new information to make it more appealing to potential buyers
By doing these things, you’ll increase your chances of making more sales!
3. Images Matter!
You know how important keywords and words in your listing are, but did you know that pictures are just as important?
That’s right! They can make a huge difference in how many sales you get!
Why, you ask? Because when people shop online, they want to feel like they can trust the person they’re buying from. And trust me, they can make quick decisions about whether to buy or not based on small things like blurry pictures or mistakes in your listing.
So, what should you do?
Invest in Good Images
Well, for starters, invest in good pictures. Trust us, it’s worth it! When your listing looks professional and polished, it shows that you care about your business and your customers. And that makes people more likely to trust you and buy your product.
Use Plenty of Images
Pictures also help customers understand your product better. Since they can’t touch or feel it online, your pictures need to do all the hard work. Therefore, use all the images you’re allowed to use, and make sure they’re sharp and zoomable.
Add Lifestyle Images
Include lifestyle images, too, like a cute dog playing with a toy if that’s what you’re selling.
Show the Actual Size of the Product
And don’t forget to show how big or small your product is. Sometimes, dimensions aren’t enough, so try showing it next to something familiar, like a mug.
So, what are you waiting for? Start taking those amazing pictures and watch your Amazon PPC advertising campaign soar!
4. Determine Your ACoS Goal and Fine-Tune Your Bids
Another valuable tip to get the most out of your ads is to figure out the ACoS you want for your campaigns. Once you know what you want to achieve, check if your current ACoS is higher or lower than this goal for both your whole ad campaign and specific keywords.
ACoS too high? Don’t worry! You can easily fix it by lowering the bids on certain keywords or stopping ads for those keywords. This helps reduce spending and makes your ads more profitable.
For example, if you aim for a 30% ACoS but your current ACoS is 80%, consider lowering the bids on keywords that aren’t doing well. This saves money and makes your campaigns more profitable.
ACoS lower than your target? Congrats! It means your ads are doing really well! You can increase bids on these good-performing keywords to get more traffic and sales.
For instance, if your goal is a 30% ACoS but your current ACoS is only 15%, increasing bids on these keywords can bring in more customers and sales.
Oh, and here’s a pro tip: Pause campaigns that are wasting your ad budget!
If a campaign is spending a lot but not making much in sales, it’s not a good investment. Stop those ads and use the budget for campaigns that make more money.
5. Get a Solid Pricing Strategy in Place
Have you ever noticed that your sales are not as high as you expected? One of the reasons could be the price of your products.
People love good deals, and they are always looking for the best prices when shopping on Amazon. So, if your product is similar to others, customers will compare prices and decide which one to buy. That’s why it’s important to have a good pricing strategy in place!
However, if you want to save time and effort, instead of manually changing prices, you can go for an automated tool.
Why? Because:
- They automatically adjust your prices based on your strategy so you can stay competitive without having to do it all manually.
- They can do more than just lower prices; they can also increase them when there’s less competition, helping you make more money on each sale.
- They can come in handy for winning the Buy Box on Amazon.
Therefore, If you have a solid pricing strategy, you have a better chance of winning and staying there, which can lead to more sales.
6. Make Your Product Stand Out
Are you facing a challenge where your product is not standing out enough on Amazon? Don’t worry; it’s a common problem, especially in a crowded marketplace with lots of competition. With so many similar products out there, it can be difficult to make your product stand out from the rest.
But there’s no need to fret. There are plenty of ways to differentiate your product and make it more attractive to customers.
For instance:
- You could consider offering a better price, like we talked about earlier.
- Another great option is to create bundles by combining two or more products together, making it easier for customers to purchase them together.
- If you’re feeling a bit more ambitious, you could also try to make a better version of your product. Look for ways to add new features or offer special benefits that other products don’t have.
By doing so, your product will be more unique and attractive to customers.
So, take a deep breath, and don’t give up!
Look at what your competitors are doing, and find ways to make your product better and more eye-catching.
7. Reviews, Reviews, and More Reviews!
Being an Amazon shopper, you probably know how important it is to read reviews before buying a product. That’s because social proof, or what other people say about a product, can make or break your decision.
We talked about how using good pictures can help build trust, but reviews are even more important. A lot of negative reviews can be a red flag for customers and turn them away, but having no or very few reviews can also hurt your sales. People want to see positive reviews to feel confident about buying from you.
It can be hard to get reviews for a new product, but there are a few ways to encourage them. For example:
- You can try the Vine program, which lets you send free products to people in exchange for honest reviews.
- You can also manually ask for reviews using Amazon’s Seller Central.
In short, the more reviews you have, the more social proof you’ll have, and the more likely potential customers will trust you and make a purchase.
8. Market Your Products Off-Site
Amazon has great ways to show your products to people who use Amazon. But don’t just rely on that!
It’s smart to tell people about your products outside of Amazon, too. Here are some ways:
Email List
If you have a website, you can make a list of people interested in your products. You can then send them emails about new things and special offers. This is a good way to bring more people to your Amazon page.
Social Media
Many people use platforms like Facebook and Instagram every day. You can post often about your products, give tips, and have special deals for your social media followers. This can bring more attention to your Amazon products.
Video Marketing
Try making videos about your products, especially on YouTube. Create a channel, post interesting videos, and get more people to subscribe. You can tell them to check out your products on Amazon.
There are many ways to tell people about your products outside of Amazon. It takes time and sometimes money, but it can be worth it if it helps you sell more!
9. Work On Your Customer Service
While ads and marketing are important, taking care of your customers is key! It can have a huge impact on your sales long-term.
Customers want to feel like they can trust you, especially when they’re shopping online. They worry about getting ripped off or receiving a faulty product. By providing them with a great experience, you can build their trust. This will not only keep them coming back for more but also bring in new customers.
You can do this by:
- Responding quickly and kindly to any questions or concerns, whether on Amazon or social media
- Sharing more about your business so it feels personal
- Addressing complaints (if any) promptly and professionally
- Always be honest in your product descriptions and not over-promising
By doing these things, you can make a huge difference in your Amazon business. Positive reviews are key to getting more sales, and great customer service is the best way to get them.
Even if something goes wrong, good customer service can turn a negative experience into a positive review!
10. Highlight Products That are Selling Well
If you have some products that are really taking off, it’s a smart move to give them a little extra love! Instead of spreading your efforts thin on products that aren’t selling much; you could see better results by putting more of your attention on those that are doing great.
This means:
- Ramping up your advertising
- Investing more in marketing
- Working harder to make their listings stand out
- Keeping those listings fresh and up-to-date!
If there are some products that just aren’t selling no matter what you do, it might be time to say goodbye and focus your energy on what’s working.
Keep an eye on your best-sellers and use them as inspiration for new products that could be even more successful.
11. Optimize Your Product Selection for Brand Ads
For running a successful Amazon PPC campaign, it’s important to choose the right product for your Sponsored Brand ads. These ads aren’t just about promoting your brand; they can also give a boost to new products or those that aren’t getting enough attention.
But to make the most out of them, you need to set up your ad campaign in a specific way.
Here are some tips that you might find helpful for choosing the right product to make your PPC campaign work better:
- Put your Best-Selling Product in the Spotlight
This should be the product that has the highest sales, the best reviews, and makes the most money. By doing this, you’ll capture the attention of potential customers and show them that your brand is trustworthy.
- Showcase a High-Converting Product
These are products that have good sales but don’t get seen much. This helps you promote different products and boost sales for a specific product.
- Assign the 3rd Spot to a New Product
And finally, highlight a new product in the third spot. This will help it get more sales and reviews and bring attention to the new product.
12. Sell Products Globally
And the last proven strategy on our list is selling your products in more places. It’s a fantastic way to reach more customers and increase your sales.
Amazon has an amazing program called FBA Export that makes it super easy to sell your products worldwide. You don’t have to worry about shipping; Amazon will take care of it all!
Plus, if you use a North America Unified Account, you can list your products on Amazon.ca and Amazon.com.mx.
What’s even better is that with Amazon Global Selling, you can list your products on other Amazon sites, like the UK or across Europe. All you have to do is send your products to Amazon fulfillment centers in those countries, and Amazon will manage shipping when people order.
Selling in different countries is a fantastic opportunity that you don’t want to miss out on.
So why not give it a try and see how it can help you reach more customers and boost your sales?
PPC campaigns can be time-consuming, but don’t worry; Impact Wolves is here to help!
What is Impact Wolves?
If you are feeling a bit isolated with your Amazon store and are having trouble understanding where to start, Impact Wolves has got your back!
We are an Amazon account management agency that loves helping sellers tackle their advertising challenges with unique and customized plans.
We’re pretty good at what we do, and our approach has been proven to deliver better results than if they were to go at it alone.
Why Choose Us?
Impact Wolves offers Amazon PPC services with the goal of helping our clients cut down on advertising CPC and maximize their profits. We work hard to make sure that every ad campaign we run is successful and yields the best possible outcomes.
Plus, we’re always up-to-date on the latest programs and training, so our clients always have the upper hand. So, book a free discovery call with us. We will understand your Amazon PPC advertising goals and work together to make the best choices for your campaign!
You can trust us to have your back and help you succeed!
