If you’re an Amazon seller, you know that creating effective ads can be a challenge. It’s not just about putting up an ad; you need to keep working on it to make sure it’s performing well and bringing in sales!
Unfortunately, many sellers struggle with this. In fact, around 6 out of 10 Amazon sellers are having a tough time with their ads. It is clear that lots of people are making mistakes and spending too much on ads without seeing the results they want.
But don’t worry; there are ways to avoid these mistakes and make your Amazon ads work better for you. You just need to know the right tricks!
That’s why we’ve gathered the top 10 Amazon PPC tips for creating successful Amazon ads that can help you sell more and grab a bigger slice of the market.
So, are you ready to boost your sales? Let’s get started!
10 Tips to Help You Build a Killer Amazon PPC Campaign
Here’s the deal on how Amazon ads work like this: you pay only when someone clicks on your ad.
But, because Amazon is a big marketplace with lots of sellers, you need to make your ads work the best they can.
Here are the top 10 strategies for Amazon PPC optimization that can help you get the best results:
1. Set Your Campaign Objectives
When it comes to running Amazon ads, one of the most important things to keep in mind is knowing what you want to achieve for your business. Think of it like setting targets that help you track the performance of your ads and make better decisions to improve their effectiveness.
The good news is that Amazon provides some really smart tools that can help you achieve your goals, no matter what they are. Whether you’re launching a new product, aiming to be the top seller in your category, or planning to boost sales during big shopping events like Black Friday or Cyber Monday, Amazon has got you covered.
Once you’ve defined your business goals, you can easily choose the right Amazon PPC management tools to help you reach those goals. For instance:
- If you’re struggling to sell a product, you can aim for ads that break even to keep the cash flowing.
- If you’re launching a new product, you may want to spend more to ensure that it gets the exposure it deserves and attracts lots of buyers.
And remember, your goals can change over time, so don’t be afraid to adjust your ads as needed.
2. Campaign Structure
If you’re running ads on Amazon, it’s really important to organize them properly to get the best results. There are two main ways to do it:
This is where you group similar products together in one ad campaign. Each ad in the campaign is for different versions of the same product, like different colors or sizes. With this approach, you can easily see how well each product is doing and adjust your bids to get the most clicks.
This one is all about grouping keywords that people might search for together in different ad groups. For example, if you sell clothes, all the words about “dresses” are in one group, and the words about “shirts” are in another. With this approach, you can see how well each keyword is performing and adjust your bids accordingly.
Remember, no matter which way you choose, the important thing is to regularly check how well your ads are doing and make changes based on the info you get. Amazon provides tools to help you track things like:
- How many times people see your ad
- How many click on it
- How much does it cost each time someone clicks
This info helps you figure out which ads are working best so you can optimize them for even better results.
3. Build Your Keyword List
To create amazing ads on Amazon, you need to start with the right keywords. These are the exact words that people use when they want to buy something.
Finding the perfect keywords can be a bit of a challenge, but you can start by using some amazing tools like Google Keyword Planner or our very own Amazon keyword tool.
Another great way to find keywords is by using Amazon’s auto-suggest feature, which shows you other words that people search for when looking for products like yours. Remember, the more specific your keywords are, the better the chances of reaching potential customers who are likely to buy from you.
4. Set Up Automated Ad Campaigns
You have two options to run ads on Amazon: automated or manual.
While the manual approach gives you complete control, the automated option can be quite useful in identifying the right keywords for your product.
Here’s a neat trick: Start off by running automated ads for a while and let the computer do the heavy lifting. It will show you which keywords are working best for your product. Once you have this information, you can switch to manual ads and use these keywords to your advantage. Just make sure you stop the automated ads after some time to avoid overspending.
Although the automated approach can be helpful, it’s always a good idea to do some of your own keyword research. This way, you might stumble upon some useful keywords that the automated approach missed.
5. Improve Product Descriptions with the Right Keywords
Do you want to make your products stand out on Amazon? If yes, then apart from using specific keywords in your ads, you also need to use them in your product descriptions. This way, your products will appear higher in search results, making them easier for people to find!
To make your product pages really shine:
- Try to include those important keywords in the title and description
- Use short bullet points and simple explanations to highlight the best features of your products.
- And don’t forget to make your pages visually appealing with HTML and great product images that show off your products in the best light.
Remember, having clear and high-quality pictures of your products can make a huge difference in getting people to buy them. By improving your product pages, you’ll not only increase your chances of being found organically on Amazon but also make your ads more effective.
6. Include Negative Keywords
Are you aware of the concept of negative keywords?
Let us explain!
Negative keywords are words that you don’t want Amazon to use for your ads. This means that your ads will only be shown to people who are more likely to buy your products.
By using negative keywords, you can:
- Save money on Amazon paid search
- Improve the performance of your ads
It’s a good idea to check your reports regularly to see which keywords people use to find your ads. If you notice that some words get lots of clicks but not many sales, you might want to avoid using those words. You might also find that some words are too similar and compete against each other.
For instance, if you sell fancy watches, you might not want your ads to show up when people search for “cheap” or “affordable.” This way, your ads will only reach people who are willing to pay more for high-quality products.
Once you know which words to avoid, you can tell Amazon not to use them for your ads. You can also be more specific about when you want your ads to show up.
7. Set a Target ACoS
If you want to get the most out of your advertising budget on Amazon, you’ll want to keep an eye on your ACoS.
ACoS, or Advertising Cost of Sales, is a way of measuring how well your ads are performing compared to how much you’re spending on them.
Therefore, to make sure your ads are profitable, it’s a good idea to set a goal for your ACoS.
Typically, aiming for a rate between 20-30% is a good place to start, but this can vary depending on factors like your product price and competition.
If your ACoS is higher than your goal, don’t worry! There are some things you can try to improve your results. You might want to adjust your:
- Target different keywords
- Pause ads that aren’t performing well
On the other hand, if your ACoS is lower than your goal, that’s great news! It means your ads are making a positive return on investment. You might consider increasing your spend to reach even more potential customers.
Remember, your ACoS can change over time, so it’s important to keep monitoring your results and making adjustments as needed to stay on track with your goals.
8. Positive Product Feedback
Positive reviews are a game-changer for your Amazon business. So, as a startup, if you’re wondering how to get more positive reviews for your products on Amazon, here are some tips that will help you out.
Firstly, did you know that having good reviews can make a huge difference in selling more and making your product seem trustworthy? When people read positive reviews, it helps them decide if it’s worth buying. In fact, a survey found that 88% of people trust online reviews almost as much as recommendations from friends.
So, how can you get those positive reviews?
- Use Amazon’s ‘Request a Review’ Feature
Ask customers who bought your product for feedback. Be sure to make your message personal and provide great customer service to increase the chances of getting positive reviews.
- Number and Quality of Reviews Matter
Having at least 10-15 reviews with an average rating of 4.5 or above can really help your product sell better. In fact, 60% of customers say the number of reviews is important when deciding to buy something.
- Address Negative Reviews
If you do happen to get a bad review, don’t panic! It’s important to deal with it quickly and professionally. This shows potential buyers that you care about making customers happy and fixing any problems.
So, before you spend money on an Amazon PPC strategy, make sure you have lots of positive reviews for your products.
9. Keep an Eye on Competitor Keywords
Did you know that you can give your brand an advantage over others on Amazon by using words that your competitors are using? This little trick can help you see how well they’re doing and find new words to use in your own ads.
There are two ways to do it: you can either do it yourself or use an online tool. However, doing it yourself can take a lot of time and effort, especially if you have many ads to manage. So, why not make use of an online tool?
These amazing online tools can look up words by using special codes from Amazon and find lots of words in just a few seconds.
Each word it finds also shows how many people are likely to search for it on Amazon. You can then choose the best words and use them in your Amazon ads to get more people to see and buy your stuff.
Now, isn’t that a handy tip?
10. Monitor and Optimize Your Amazon PPC Campaign
It can take a bit of time for your ads to really start performing. So, try to be patient and resist the urge to make changes too soon. You can always use budget caps to keep your spending in check while you wait for things to pick up.
When you’re running ads on Amazon, it’s super important to:
- Keep an eye on how much you’re paying for certain keywords
- How often your ads are being shown
You want to make sure you’re spending enough to get your ads in front of lots of people so that you can get more sales. If you don’t spend enough, you might not see the results you’re hoping for.
Remember, how much you’re willing to pay can depend on how much you want to make and how much your product costs. To figure out what’s working best for you, try adjusting one thing at a time and seeing what happens over a few days. That way, you can quickly figure out what’s working and what’s not.
And if keeping up with all the Amazon PPC optimization tips seems too overwhelming for you, you can always hire an Amazon PPC specialist to help you out!
Here’s a bonus tip to build a killer Amazon PPC campaign…
Let Impact Wolves Amp Up Your Amazon PPC Strategy
Are you struggling to get the most out of your Amazon ads? It can be tough, especially if you’ve got a lot of products and ads to manage. But don’t worry; Impact Wolves are ready to alpha-mize your strategy!
We offer a wide range of services to help you get the most out of your ads, including:
- Fixing existing ad campaigns
- Building customized PPC strategies
- Maximizing return on advertising spend (RoAS)
- Improving organic ranking
- Analyzing and monitoring PPC campaigns
- Managing all Amazon PPC ads
- Increasing sales and scalability
- Reducing ACoS and improving ROI
In short, Impact Wolves is all about helping you build a sustainable brand.
What’s really great is that we work seamlessly with both manual and automatic ads so that you can use both at the same time. It’s never been easier to make your Amazon PPC strategy work harder for you! So, how about letting Impact Wolves step into the spotlight? Book a free one-on-one consultation call with us, and let us help you grow your Amazon sales!