Ever ordered something on Amazon only to receive a knockoff or experience frustrating delays? You’re not alone. Almost 96000 people get scammed each year, and 6000 actually lose money due to these scams! The key to a secure shopping experience lies in one simple label: “Items Sold and Shipped by Amazon.”
This designation ensures you’re getting authentic products, reliable shipping, and hassle-free returns, but not everyone knows how to spot it.
That’s where this guide comes in!
We’ll show you how to find these trustworthy listings, explain why they matter, and help you shop with confidence. Say goodbye to shady sellers and hello to stress-free Amazon shopping!
Table of Contents
Find Items Sold And Shipped by Amazon 2025:
- Products labeled “Sold and Shipped by Amazon” are sourced, owned, and fulfilled directly by Amazon, ensuring authenticity, top-notch quality, and reliable customer support. These items are less likely to be counterfeit and come with Amazon’s trusted shipping and return policies.
- To find them, use Amazon’s search filters, check the seller details on product pages, and look for the “Ships from and Sold by Amazon” label.
Let’s move to the following step-by-step guide:
Part 1- How to Find Items Sold by Amazon?
If you want to buy items that are sold and shipped by Amazon specifically, follow these methods:
Method 1- Use Amazon’s Search Filters
Amazon provides filters that help you refine search results to show items sold and shipped by Amazon. Below, you will find detailed steps on how to go about it:
Steps to Use Search Filters
Step 1: Go to Amazon’s Homepage
Start by visiting Amazon and searching for your desired product. We’re searching for “wireless headphones” for this example.
Step 2: Select “Amazon” as the Seller
You will see the filters on the left. Scroll down to find the “Seller” section. If available, choose “Amazon.com” to filter out third-party sellers.
This will show you only the products sold by Amazon.
Method 2- Check the Seller Information on Product Pages
Even if an item appears in search results, always double-check the seller’s details. There may be items that are shipped by Amazon but are sold by third-party sellers. Let’s have a look at how you can check the seller information to find items sold and shipped by Amazon.
Steps to Check Seller Information:
Step 1: Click on the Product
Search for the product you’re interested in, and click on the one you wish to buy.
Step 2: Find the Buy Box
On the right side of the page, you will see the “Buy Box” with the “Add to Cart” and “Buy Now” buttons.
Step 3: Look for “Ships from and Sold by Amazon”
Here, you will be able to see who sells the product and from where it is shipped. If you find that it is sold and shipped by Amazon, the product is authentic.
However, if you see “Sold by Third-Party Seller,” it means Amazon ships the item, but it comes from a third-party seller. In this case, you can check out the reviews of the seller to check their authenticity.
Method 3- Be Cautious of Third-Party Listings
Some sellers use Amazon’s fulfillment services but are not directly owned by Amazon. How can you check whether they are authentic sellers or just looking to catfish gullible buyers? Let’s have a look!
How to Avoid Third-Party Listings:
Step 1: Watch for Misleading Product Pages
Some listings may say “Sold by Amazon” but are actually sold by a third party.
Step 2: Check the Seller’s Rating and Reviews
Avoid sellers with poor feedback or low ratings.
Step 3: Look at Product Descriptions Carefully
Third-party sellers sometimes list items with vague descriptions or missing official branding. So, before you move forward with the purchase, always read the description properly.
Method 4- Use Amazon Prime as a Hint
Amazon prioritizes its own inventory for Prime members, so Prime-eligible products are often (but not always) sold by Amazon.
Steps to Use Prime for Identification:
Step 1: Look for the Prime Logo
Products with the Amazon Prime badge often ship directly from Amazon.
Step 2: Check the Seller information
Even Prime items can be from third-party sellers, so always verify the “Ships from and Sold by” details.
Step 3: Use Prime Filters
On the search results page, enable “Amazon Prime” to narrow your options.
Method 5- Browse Amazon’s Own Brands
If you’re looking for guaranteed authenticity and reliability, one of the best ways to ensure you’re buying items sold and shipped by Amazon, is to shop from Amazon’s own brands. These private-label brands are exclusively sold and shipped by Amazon, meaning you don’t have to worry about counterfeit products, third-party sellers, or questionable quality.
How to Find Amazon-Owned Brands:
Step 1: Search for Amazon’s Private Label Brands
Amazon owns some brands, including Amazon Basics, Solimo, Goodthreads, Amazon Essentials, and Echo Devices. Purchasing from these labels always guarantees reliable and authentic products.
Step 2: Check the Seller Details
These products will always be labeled “Ships from and Sold by Amazon.”
Step 3: Explore Amazon’s Brand Stores
Visit Amazon’s official store pages for its brands to shop directly from Amazon.
If you’re considering selling on Amazon with products sourced from Alibaba, our guide provides step-by-step advice on how to get started.
Part 2- What Are Products Sold by Amazon?
Products labeled “Sold and Shipped by Amazon” are items that Amazon procures, owns, and sells directly to customers. This differs from third-party sellers using Amazon’s platform to list and sell their products.
How It Works:
- Amazon purchases these products in bulk from manufacturers or authorized distributors.
- These items are stored in Amazon’s warehouses.
- When a customer orders, Amazon handles everything from packaging to shipping.
- The entire process is managed by Amazon, ensuring better quality control and customer service.
Benefits of Buying Products Sold by Amazon:
Buying products sold and shipped by Amazon has multiple advantages, ensuring a better shopping experience for customers. Below are the key benefits explained:
| Benefit | Explanation |
| Authenticity Guaranteed | Amazon directly sourced products from manufacturers or authorized distributors, ensuring genuine, high-quality items. |
| Reliable Shipping | Amazon handles the entire fulfillment process, providing faster and more predictable delivery, especially for Prime members. |
| Easier Returns & Refunds | Amazon’s return policy applies to these products, making exchanges and refunds hassle-free in case of any issues. |
| Competitive Pricing & Discounts | Amazon often offers better prices and exclusive product deals, making them more affordable and value-driven. |
Part 3- Amazon vs. Third-Party Sellers: Key Differences
When shopping on Amazon, you will come across two main types of sellers: Amazon itself and third-party sellers. While both options may seem similar at first glance, significant differences can affect product authenticity, pricing, shipping, and customer service.
| Feature | Sold by Amazon | Third-Party Sellers |
| Ownership | Owned by Amazon | Independent sellers |
| Quality Control | Strict checks by Amazon | Varies by seller |
| Authenticity | Guaranteed genuine products | Can vary; the risk of counterfeit |
| Shipping | Fast shipping with Prime | It can be slower; it depends on the seller |
| Returns & Refunds | Amazon’s policy applies | Seller’s policy varies |
| Pricing & Discounts | Amazon often offers competitive pricing | Prices fluctuate based on seller |
See our guide for an in-depth look at the differences between Vendor Central and Seller Central.
Ownership
Products sold by Amazon are directly procured and owned by the company, meaning they are sourced from manufacturers or authorized distributors. This ensures high quality and strict inventory management. In contrast, third-party sellers are independent businesses or individuals who list their products on Amazon’s platform. These products’ quality, reliability, and authenticity can vary widely depending on the seller.
Quality Control
Amazon maintains strict quality control measures for the products it sells directly. These products undergo checks to ensure they meet Amazon’s standards. Third-party sellers, however, have their quality control processes, which may not always align with Amazon’s standards. Some third-party sellers adhere to high standards, but others might sell counterfeit or low-quality products.
Authenticity
When you purchase an item sold by Amazon, you can be confident that it is genuine and not counterfeit. Amazon sources its stock directly from authorized manufacturers. With third-party sellers, the risk of receiving fake or substandard products increases, especially if the seller is not well-rated or lacks customer feedback.
Shipping & Delivery
Amazon-sold products typically offer fast and reliable shipping, especially for Prime members. Amazon ships these items from its warehouses, ensuring quick fulfillment. On the other hand, third-party sellers can either handle shipping themselves (Fulfilled by Merchant – FBM) or use Amazon’s fulfillment network (Fulfilled by Amazon – FBA). FBA products are stored in Amazon’s warehouses and shipped by Amazon, but the third-party seller still owns them.
Returns & Refunds
One of the most significant advantages of buying products sold by Amazon is the ease of returns. Amazon applies its return policies, making refunds and exchanges straightforward. For third-party sellers, return policies vary and may not always be as flexible as Amazon’s. Some sellers have strict return conditions, while others may not accept returns at all.
Pricing & Discounts
Amazon often offers competitive pricing and exclusive deals on the products it sells directly. However, third-party sellers can sometimes offer lower prices, especially during sales or through bundle deals. Prices from third-party sellers can fluctuate frequently based on supply and demand.
Best Choice:
If you want authenticity, fast shipping, and an easy return process, choosing products sold by Amazon is often a better option.
To learn more about the role of ASINs in product listings, refer to our detailed ASINs seller guide.
Part 4- Are Products Sold by Amazon Always the Best Choice?
While products sold by Amazon have many advantages, they might not always be the best deal. Here’s why:
- Pricing: Sometimes, third-party sellers may offer better discounts.
- Availability: Not all products are available as Amazon-sold items.
- Specialized or Niche Products: Many unique or niche items are only available from third-party sellers.
Tip: Always compare pricing, shipping time, and customer reviews before deciding.
Part 5- Pros & Cons of Buying Items Sold by Amazon
| Pros | Cons |
| ✅ Guaranteed authenticity and quality | ❌ Some items may be more expensive than third-party sellers |
| ✅ Faster, more reliable shipping | ❌ Limited selection – not all brands or products are sold by Amazon |
| ✅ Easy returns and refunds with Amazon’s policy | ❌ Third-party sellers sometimes offer exclusive deals |
| ✅ Often available at competitive prices |
Conclusion
Shopping on Amazon can be a seamless and secure experience, but only if you know how to identify the right sellers. Purchasing items sold and shipped by Amazon ensures you receive authentic products, reliable customer service, faster shipping, and hassle-free returns. These benefits help protect you from counterfeit goods, unreliable third-party sellers, and poor-quality products.
By using search filters, checking seller information, using Prime, avoiding third-party listings, and exploring Amazon’s own brands, you can confidently shop smarter and safer.
Start applying these strategies today and enjoy a stress-free Amazon shopping experience!
FAQs
Q. What does sold and shipped by Amazon mean?
Sold and Shipped by Amazon” means Amazon sells, stores, and delivers the product; no middlemen are involved. This ensures you’re getting a genuine item, fast shipping, and hassle-free returns directly from Amazon; unlike third-party sellers, where quality can be hit or miss, Amazon takes full responsibility for your order.
Q. What are items shipped and fulfilled by Amazon?
Items marked “Shipped and Fulfilled by Amazon” are sold by independent sellers, but Amazon stores, packs, and delivers them. This means Amazon manages shipping and customer service while the actual product comes from the seller.
Q. What is the difference between shipped and sold?
The difference comes down to who owns the product and who delivers it.
- Sold by Amazon means Amazon owns the product, ensuring it is authentic and backed by its policies.
- Shipped by Amazon means a third-party seller owns the product, but Amazon handles storage and delivery.
So, while Amazon might ship an item, it doesn’t always mean they sold it.
Q. Does Amazon sell and ship all of its own brands?
Yes, Amazon’s private-label brands like Amazon Basics, Solimo, and Goodthreads are exclusively sold and shipped by Amazon. However, always verify the seller’s details to be sure.
Q. Why should I buy items sold and shipped by Amazon?
Because the products sold by Amazon are:
- Guaranteed to be authentic
- Come with Amazon’s return policy
- Typically offer faster shipping and better customer support compared to third-party sellers.
