Business-report analysis
Uses ASIN- and SKU-level business metrics to support analysis of TACoS, organic sales contribution, sessions, unit session percentage (USP), average selling price (ASP), and related traffic and conversion patterns.
SellerMetrics is an included analytics add-on that brings relevant seller-side business, traffic, and inventory context into the ImpactWolves Amazon PPC Management workflow.
Connect Your Amazon Account Read Data Use PolicyWith seller authorization, SellerMetrics retrieves selected Seller Central information at ASIN and SKU level. This helps the PPC team view advertising performance alongside sales, traffic, conversion, availability, and listing context—without representing SellerMetrics itself as an advertising-data integration.
Uses ASIN- and SKU-level business metrics to support analysis of TACoS, organic sales contribution, sessions, unit session percentage (USP), average selling price (ASP), and related traffic and conversion patterns.
Uses FBA inventory reports plus listing reports to help determine item availability across FBA and non-FBA listings, including situations where FBA quantity alone does not tell the full story.
Provides context for investigating sales-loss and cross-selling changes, so the team can examine availability, listing condition, pricing, and BSR movement as relevant factors.
SellerMetrics is designed around seller-side reports and listing availability information. It does not replace the separate Amazon Ads integration used for campaign and advertising-performance data.
ASIN- and SKU-level sales and traffic measures used to examine TACoS, organic contribution, sessions, USP, ASP, and traffic/conversion trends.
Fulfillable inventory information used to monitor stock conditions and support availability-related PPC decisions.
Listing status and availability context that can supplement FBA inventory information, particularly for non-FBA items.
Compare relevant seller-side trends with advertising performance from the separate Ads integration.
Review FBA quantity and listing context when availability may affect the opportunity to advertise.
When sales or inbound cross-sell declines, consider stock, listing, pricing, and BSR context as applicable.
Availability signals can support pausing ads for unavailable ASINs and reviewing when it may be appropriate to unpause them.
SellerMetrics is included at no additional charge for active, eligible ImpactWolves Amazon PPC Management Service clients. It is not offered as a standalone SaaS subscription. PPC Management pricing is quote-based and depends on the account’s scope and requirements.
Request a quote or free auditRead the SellerMetrics Data Use Policy for details on authorized access, use, security, retention, and deletion. For account assistance, contact ImpactWolves support.
View Data Use Policy Visit support