8-Figure Brand Expansion

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Background: The client approached us with a brand of 200+ active listings making $800k to $1M monthly revenue, 30% of the total sales were drawn from Ads at an ACOS under 10%. Objective: Expand the brand through Display and Branded Campaign Funnel. Steps Taken: Complete brand research was done to identify the different personality types that were interested in the brand’s product, along with that a detailed competitor research was identify products with similar audiences. With the data collected display and branded campaigns funnel were set up with the aim of improving the brands reach and visibility in front of the target audience. Results: A 60% increase in overall glance views on the account.

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