Background: The client approached us with a brand of 200+ active listings making $800k to $1M monthly revenue
Objective: Expand the brand through Display and Branded Campaign Funnel.
The Process: Complete brand research was done to identify the different personality types that were interested in the brand’s product along with detailed competitor research identified for products with similar audiences. With the data collected, the display and branded campaigns funnel were set up with the aim of improving the brand’s reach and visibility in front of the target audience.
Results: A 60% increase in overall glance views on the account with 30% of the total sales drawn from Ads at an ACOS under 10%.