Our client, who offers seasonal products, approached us right before their peak season was about to commence. They needed assistance in leveraging the impending surge in seasonal search volumes. Using a combination of SEO and PPC strategies, our goal was to meet the client’s Target Return on Ad Spend (ROAS) of 5.
The main challenge was to seize the seasonal opportunity and significantly increase the client’s sales compared to the previous year.
Additionally, we aimed to achieve a ROAS of 5 or more, aligning with the client’s target.
How We Solved the Problem
Implementing SEO Strategies
We began by analyzing the client’s website and product listings to identify areas for SEO optimization. We focused on enhancing product descriptions, titles, and metadata with relevant seasonal keywords to increase organic visibility.
Crafting a PPC Strategy
Parallel to our SEO efforts, we also designed a robust PPC strategy. We identified keywords that could potentially see a surge during the season and incorporated them into our ad campaigns. Through careful bid management and ad scheduling, we ensured maximum visibility during peak search times.
Our combined SEO and PPC strategies delivered stellar results. We not only met the client’s target ROAS of 5, but exceeded it, achieving a ROAS of 6. Moreover, we generated 60% more sales than the previous year, clearly showcasing the effectiveness of our approach.