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Here, you’ll find helpful tips and advice on Amazon advertising (PPC) strategies. If you’re a seller on Amazon seeking insights into increasing sales and visibility, you’re in the right place. We draw from our extensive experience to bring you helpful tips, best practices, and real-world examples. Let’s explore the various facets of Amazon advertising together.
Amazon started off in 1994 as an online bookstore. And 30 years later, we have a multinational technology and e-commerce company with over 9.7 million sellers and 2.64 billion shoppers globally! Do you know what that means? The Amazon marketplace is growing. But even more so, it means that the
Amazon advertising has grown 5x since 2018, exceeding a $40 billion annual run rate. What does this mean? It means Amazon sellers are investing more and more in ads to promote their business. However, to make the most profit, you need to understand your costs. We know that ads boost
Did you know that 89% of Amazon sellers are profitable? But, these sellers just didn’t reach the top like that! They used the information provided by Amazon, analyzed it, and they made changes to their businesses accordingly! And that’s how their businesses became lucrative! And when we talk about information,
Introduction Sponsored Ads are paid ads. Sellers on Amazon use them. They help products get more visibility. When customers search, these ads show up. This increases the chances of sales. For Amazon stores, visibility is key. Sponsored Ads provide this. They help stores stand out among many products. This leads
Introduction RoAS means “Return on Ad Spend”. It shows how much you earn from ads. It is a key measure in PPC (Pay-Per-Click) management. A high RoAS means your ads work well. It shows you get more sales for each dollar spent. A good RoAS is crucial. It helps you
Amazon has millions of products in its huge marketplace. Amazon uses ASINs to identify and track products on its platform. ASINs are explained in a blog post. The post covers their definition, use, and importance. ASINs are unique identifiers assigned to products on Amazon. They help differentiate between different variations
