Every 5 out of 10 Amazon shoppers discover new products through influencer recommendations. In fact, 55% of U.S. social media users make purchases inspired by influencers on Amazon.
If you are a struggling Amazon seller and ignoring this channel, you are missing a goldmine.
Amazon is huge and accounts for 37.8% of the U.S. e-commerce market, giving influencer promotions the potential to reach a vast audience.
No matter it is a product review, a live stream, or a curated storefront, Amazon influencers can make your brand stand out in a crowded marketplace.
This 2025 complete guide will show you how to find and evaluate Amazon influencers using the best methods. You will also learn how you can collaborate and negotiate with your selected influencers.
Read this guide to learn whether selling on Amazon is worth it in 2025.
In a hurry? Here is a quick answer on how to find influencers on Amazon:
- Search Amazon Platforms: Use Amazon Live for top livestreamers in your category, Amazon Finds via #FoundItOnAmazon for curated collections, and search product reviews on YouTube/TikTok with “[product] Amazon review”.
- Social Media Hashtags: Hunt on Instagram/TikTok with #AmazonInfluencer, #AmazonStorefront, #FoundItOnAmazon to spot active promoters sharing storefront links.
- Evaluate Fit: Check audience match, engagement rates, content quality, niche relevance, and well-maintained Amazon storefront; prefer micro-influencers for higher trust and ROI.
Four Ways to Find Influencers on Amazon
You first need to know where to look for influencers before reaching out to them. This section discusses the four best methods to find Amazon influencers.
- Amazon Live Streaming
Amazon Live is a live streaming platform where influencers show and promote products. There, you can browse through the categories relevant to your brand and identify creators whose content aligns with your products. You can’t message influencers directly on Amazon, but you can get their social media profiles. Adhere to the following guide to find live creators on Amazon:
Step 1. At first, go to the Amazon Homepage. Then, press the hamburger icon at the top-left corner of the page.
Step 2. Now, go down the drop-down menu and tap on the See All option.
Step 3. Tap on Amazon Live to find Amazon Live Influencers. Here, you will see both live now and recently live influencers on Amazon.
Step 4. Afterward, click on the Live tab to view the list of influencers who are currently live on the platform.
Step 5. Now, see all available categories by tapping on the Browse button and choosing the category you want.
Step 6. From the categories, pick the Top Livestreams to see the most popular and active influencers in that niche.
Step 7. In the final step, click on the influencer’s profile image to see their Amazon Live profile. You can have a look at their past live sessions and content style to make your decision about collaboration.
2. Explore Amazon Finds
Amazon Finds is a location inside the platform where influencers share product collections shipped by Amazon. You need to use relevant categories to spot influencers who are experts in your niche. As you find a good match, you can Google their name to find their social media channels for contact. Follow the provided guide to find influencers for your brand using Amazon Finds.
Step 1. Write #FoundItOnAmazon in the search bar of the Amazon Homepage and press Enter.
Step 2. Click on the Shop by Interest button to see the Amazon Finds page.
Step 3. Tap the Explore dropdown button on the Amazon Finds page.
Step 4. Then, pick a category that best matches your brand under the All Interests section.
Step 5. Now, view the influencer-generated posts. You can then click on the Follow button next to the profile of the influencer you like.
3. Look for Amazon Product Reviews
Keywords are also an important strategy to find Amazon influencers. Most influencers do Amazon unboxings and give product recommendations on YouTube, Instagram, and TikTok. You can discover influencers who are already producing content related to your brand by searching terms such as “[Product Name] Amazon review”. You can follow the guide next to learn how to find Amazon influencers with this method.
Step 1. Open YouTube, and enter your target keywords in the search bar, then press Enter.
Step 2. Look for creators in the search results who make content related to your category. You can then click on their profile to see their contact information.
Step 3. Tap on the more button on their Profile page to access additional information.
Step 4. Now, you’ll be able to click on View email address in order to contact the Amazon influencer.
4. Use Relevant Hashtags on Social Media
You can find Amazon influencers promoting their storefronts across major social media platforms like Instagram and TikTok ,just by searching specific hashtags. Below is the list of the commonly used hashtags to find Amazon influencers on social media platforms.
- #FoundItOnAmazon
- #amazonambassador
- #Amazonstorefront
- #Amazondeals
- #Amazonfinds
- #Amazoninfluencer
- #Amazoninfluencerstore
- #amazoninfluencerprogram
Go through the following instructions to learn how to find Amazon influencers on TikTok using the relevant hashtags.
Instructions: Launch the TikTok app and type any hashtag from the list provided above. After that, view the posts under the hashtag and spot influencers whose content matches your brand.
To further enhance your Amazon storefront and tell your brand’s story, Learn the Complete Guide to the Amazon Brand Story Feature.
What is an Amazon Influencer?
An Amazon influencer is a social media creator who recommends products through their own Amazon storefront. For product reviews, they use platforms like Instagram, TikTok, YouTube, or Facebook. Then, they share product links and earn commissions from the sales generated through their links. The influencer gets paid a portion of the sales made by followers who use that storefront link.
Collaborating with Amazon influencers can help you Increase Sales and Profits With Amazon Sponsored Products.
Why Your Brand Should Collaborate with Amazon Influencers?
The following are the key reasons why you must consider collaborating with Amazon influencers:
- Brand Visibility: Influencers introduce your products to their audiences, which helps increase your brand visibility among customers.
- Enhanced Credibility: Influencers’ recommendations for your goods contribute to the development of trust. According to 59% of social media users, they purchase a product after seeing an influencer endorse it.
- Increased Conversion Rates: Influencer-driven traffic frequently outperforms conventional ad campaigns in terms of conversion rates. Even 5% to 10% conversion rates are attained by certain brands through influencer marketing.
- Long-Term Content Value: Partnerships produce genuine user-generated content that is reusable through many marketing platforms.
- Budget-Friendly Marketing: When compared to conventional advertising techniques, influencer collaborations might yield a higher return on investment.
How to Spot a Good Amazon Influencer
It’s not enough to look at follower count alone when selecting an Amazon influencer. By taking into account both qualitative signs and key metrics, you can choose influencers who are a perfect match for your brand’s goals.
1. Analyze Audience Demographics and Engagement Rates
Check if the influencer’s audience matches your target market and look for genuine engagement. Do not just go for high follower numbers. Also, don’t pick influencers with unusual jumps in followers, as this may be a sign of fake accounts.
2. Look for Content Quality and Relevance to Your Niche
Make sure their content aligns with your product category and links well with your audience. Moreover, choose an influencer who makes high-quality and authentic posts.
3. Review Their Amazon Storefront and Product Recommendations
Examine how well-maintained and well-organized their Amazon storefront is, as well as whether the product choices seem genuine. A well-kept storefront demonstrates how seriously they take their role as influencers.
4. Assess Performance Metrics and Conversion Signals
Evaluate engagement metrics and past brand collaborations to gauge effectiveness. Request case studies or examples to understand their ability to drive sales.
5. Evaluate Brand Alignment and Authenticity
Ensure their tone, values, and content style match your brand. Prioritize influencers who are open to long-term collaborations rather than one-off promotions.
Read on to discover how you can create the best Amazon Storefront examples for your brand.
Choosing the Right Influencer: Macro-Influencers vs. Micro-Influencers
While learning how to find Amazon influencers, it’s essential to understand the difference between micro-influencers and macro-influencers. Next is a detailed breakdown of their key characteristics, advantages, and when to choose each type for your brand campaigns:
| Feature | Macro-Influencers | Micro-Influencers |
| Follower Count | 100K+ followers | 1K–100K followers |
| Audience Reach | Broad, large-scale visibility | Smaller, niche-focused audience |
| Engagement Rate | Generally lower | Generally higher, more authentic |
| Content Style | Professional, polished | Personal, relatable, authentic |
| Best For | Brand awareness, product launches | Targeted campaigns, conversions, and community trust |
| ROI Potential | High for visibility, moderate for engagement | Often higher due to stronger audience trust |
| Cost | $500–$10,000+ per post, depending on reach and niche | $50–$500 per post, depending on engagement and niche |
| Relationship with Audience | More distant | More personal and interactive |
In short, Macro-influencers boost reach and brand awareness, while micro-influencers drive higher engagement and trust. For best results, leverage services like Amazon PPC management along with influencer marketing to increase your product visibility. For this task, take PPC campaign services from Impact Wolves.
Free Tools to Search for Amazon Influencers by Niche or Audience Size
Here are some free tools you can use to search for influencers aligned with your Amazon marketing goals:
- Collabstr: A free influencer‑search tool supporting Instagram, TikTok, and YouTube. You can filter by niche, follower size and content type, then evaluate influencers without upfront costs.
- AspireIQ: A comprehensive platform that connects brands with Amazon influencers, offers detailed analytics and campaign management.
- Influencer Hero: Provides a free version of influencer discovery tools, including engagement rate calculators and lists of creators following you. This is great for finding influencers who are already aware of your brand.
- Klear: Gives advanced search and analytics features to identify top Amazon influencers across various categories.
- Upfluence: While primarily a paid service, Upfluence offers free access to its database filters so you can begin finding influencers by demographics, engagement, and niche.
Pro tip: Learn 12 top-notch Amazon PPC advertising tips to ensure you get more sales, more product boost, and improve the listing.
How to Contact & Collaborate with Amazon Influencers
Now that you know how to find influencers on Amazon, you must be looking for ways to contact and collaborate with them. Here’s how you can do it effectively:
Step 1: Build Familiarity
Start by following the influencer on their active social media accounts. Engage with their content by liking, commenting, and sharing their posts. This helps your brand get noticed and establishes a connection before you reach out.
Step 2: Initiate Contact
Send a concise direct message or email. Mention something specific about their content, introduce your brand, and explain why you think a collaboration would be a good fit. Keep your message short and focused, leaving room for discussion.
Step 3: Add Value and Be Clear
Offer something valuable such as product samples, commission, or exclusive access. Clearly state what you would like from the collaboration, whether it is a review, live stream, or featured post, while allowing the influencer to add their creative input.
Step 4: Follow Up Thoughtfully
If you do not receive a response within a few days, send a polite follow-up. Continue engaging with their content during this time to show genuine interest and keep your brand visible.
Step 5: Negotiate Collaboration Terms
Set clear expectations:
- Deliverables: Number and type of posts, stories, or live streams.
- Compensation: Free product, flat fee, or commission-based via Amazon links.
- Tracking & Reporting: Provide affiliate links or storefront URLs to measure results.
- Content Rights: Clarify ownership, usage, and sponsored disclosure.
- Deadlines & Approval: Agree on posting schedule and content approval process.
If you’d like to learn the steps to find sellers, see How to Search for a Seller on Amazon.
Charges of Amazon Influencers
Here’s a detailed table summarizing Amazon influencer charges based on verified sources, including follower size, typical fees, and notes on engagement and content type:
| Influencer Type | Follower Range | Typical Charges |
| Micro-Influencer | 10,000 – 50,000 | $100 – $500 per post or affiliate commission |
| Upper Micro / Mid-Tier | 50,000 – 100,000 | $500 – $1,000 per post or affiliate commission |
| Mid-Tier Influencer | 100,000 – 250,000 | $1,000 – $2,500 per post or affiliate commission |
| Macro-Influencer | 250,000 – 1,000,000 | $2,500 – $10,000+ per post or affiliate commission |
| Mega / Celebrity | 1,000,000+ | $10,000+ per post or affiliate commission |
| Amazon Affiliate Only | Varies | 1% – 20% of sales |
Conclusion
To sum up, understanding how to find Amazon influencers is essential for brands wanting to increase sales. By using tools like Amazon Live, hashtags, Amazon Finds, product reviews, and influencer discovery platforms, you can identify creators whose audience matches your business. Also, a combination of influencer marketing along with PPC services can help achieve the best sales.
FAQs
Can I start selling on Amazon without inventory?
Yes. You can sell on Amazon without a physical inventory through Drop shipping or Merch by Amazon.
Can I track sales from influencer campaigns?
Yes. Use affiliate links, Amazon storefront links, or tools like Amazon Attribution to monitor clicks, conversions, and ROI from influencer collaborations.
What is the difference between affiliate marketing and influencer marketing?
Affiliate marketing focuses on earning commissions for each sale or lead generated through referral links. On the other hand, influencer marketing aims to build brand awareness and trust through sponsored content and audience engagement.
How much do Amazon influencers earn per sale?
Amazon influencers typically earn 1% to 20% commission per sale, depending on the product category. For example, luxury beauty items offer higher rates, while electronics and video games have lower commissions.
Do Amazon live streamers get paid?
Yes, by earning commissions from Amazon for the sales they generate and also typically by the brand to create the content that drives the sales.
