A storefront is basically a mini-website on Amazon where you showcase your products. You’ll need to meet Amazon’s requirements to create one store, like having a registered trademark. Afterward, you will be able to create a new store by going to the “Stores” tab in your Seller Central.
Creating an Amazon Storefront can significantly boost your sales. In fact, brands that make their own storefronts see a 71.3% higher average order value than those without one. The rest of this guide will explain how to make an Amazon Storefront with step-by-step guidance and provide complementary resources for its growth.
How to Make an Amazon Storefront?
- Eligibility: You need to have a Professional Seller account and a registered trademark
- Quick Steps: Log into Seller Central, hit “Create Store,” pick a template, add products, and submit for Amazon’s review.
- Costs: $39.99/month for the Professional account; the Storefront itself is free.
As explained above, you need to meet certain eligibility criteria and then create a Storefront through the “Stores” tab in Seller Central. The following sections will take you through the Amazon Storefront setup in detail:
Eligibility Requirements for Amazon Storefronts
Before we proceed to create Amazon storefront step by step, ensure you fulfill these eligibility criteria:
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- Professional selling account: You must use an Amazon Professional seller account to access Store Builder and brand tools. The Individual seller plan does not allow the creation of storefronts or advanced brand features.
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- Trademark: Your brand must be registered and hold a government-issued registered trademark or a pending trademark record. Amazon accepts pending status via IP Accelerator in some markets for Brand Registry enrollment.
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- Name and Logo Match: The trademark text must correspond exactly to your brand name or logo as enrolled. Any changes in spacing or capitalization can result in the application being rejected.
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- Logo Affixed to Product: Amazon requires an image showing your brand name or logo permanently on the product or packaging. Temporary labels or stickers are generally not accepted as permanent branding.
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- Trademark Owner: Only the trademark owner or an authorized representative can enroll in Brand Registry. Amazon verifies ownership, so unauthorized enrollments are rejected or flagged.
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- Account in Good Standing: Your Amazon seller or vendor account must have no major policy violations or history of abuse. Brand Registry or Storefront privileges may be denied for accounts with bad standing.
Step-by-Step Guide: How to Create an Amazon Storefront
Once you fulfill the Amazon storefront requirements that are stated above, follow the given steps to create the store:
Step 1. Log in to “Seller Central” and scroll down to find the “Stores” section. Click “Create Store” and then choose your registered brand. This opens the “Store Builder” interface, where you need to give your store a name, upload a “Brand Logo,” add “Tags,” and type in a “Page Meta Description.”
Step 2. Use Amazon’s templates or start from scratch using the “Blank” template option to lay out your store’s main page. Upon choosing the desired template, hit the “Create Page” button. Once the template loads, add a Header image by pressing the “Upload Image” option.
Step 3. Conversely, use the “Add Page” button in the left panel to create product pages. Give them a name, a meta description, and choose their template. On the right panel, utilize the “Page Section” to add different features, such as “Product Selector,” “Video Reveal,” “Product,” and other sections.
Step 4. Choose the “Product” option to simply add the desired product to your Storefront. To further customize, feature key collections, such as “New Arrivals” or “Best Sellers,” in separate modules. Once done, you can “Preview” the store and use the “Submit for Publishing” button to let Amazon review it.
How to Optimize/Set Up Your Amazon Storefront?
You can only reap the benefits of the Amazon Storefront once you set it up cleanly. So, now that your Storefront is built and approved, finalize its setup. Here are a few ways to do so for maximum conversions:
1. Refine Your Hero Section
This is the part shoppers see first, before scrolling. Hence, use a strong hero image, your logo, and clear call-to-action buttons to draw attention immediately. Amazon’s creative guide emphasizes the importance of the top section in converting visitors.
2. Optimize Your Amazon Storefront Navigation
Use a few logical pages or subpages, such as Collections, Best Sellers, and New Products. Additionally, check others’ Amazon Storefront examples to see how the navigation works there. According to Amazon, it is recommended to have at least 3 category pages for ease of browsing.
3. Use Rich Media and Engaging Titles
You can bring your products to life by combining image and text, shoppable images, and video tiles. This helps shoppers see your product in use and boosts engagement. Hands-on videos of the product especially matter a lot in this regard, as they build trust.
4. Prioritize Mobile Responsiveness
According to AMZ Scouts’ research, over 57% of Amazon traffic is from mobile users. Therefore, always preview your storefront in mobile view and fix layout issues. Otherwise, poor mobile design can cost you conversions and result in numerous missed revenue opportunities.
5. Monitor Metrics Regularly
The most important thing is to keep track of analytics and see what is working and what is not. Use Amazon’s Store Insights to track page views, dwell time, and conversion rates. Along with that, also do competitive analysis and find others’ Storefronts to see what they are doing better than you.
6. Write an SEO-Optimized Copy
Use relevant keywords and phrases in your store content, especially in headings and tile text. Additionally, ensure you write concise yet benefit-focused copy to highlight key product features.
7. Add Featured Products
Showcase your best-selling or high-margin products prominently in top sections. You can take help from the Seller Central report to find such products and feature them to build trust.
8. Promote Limited Time Offers
Leverage limited-time offers or featured deals to create urgency in key storefront sections. To encourage faster action from prospects unsure about buying, you can highlight discounts, bundles, or seasonal launches.
How Much Does It Cost to Create an Amazon Storefront?
In practice, Amazon Storefront costs nothing, except for some additional fees if you meet the requirements. Below is a breakdown of typical costs you should plan for:
| Cost Component | Cost |
| Professional Seller Account Creation (Mandatory Pre-requisite) | $39.99 per month |
| Amazon Brand Registry Enrollment | Free, but requires having a valid trademark. |
| Amazon Storefront Creation | Free |
| Advertising & Promotion (optional) | Depends on your niche and your ad requirements |
How to Promote Your Amazon Storefront
If you are serious about promoting your Amazon Storefront setup, the best way would be to let ImpactWolves handle your PPC campaigns. With our services, you can double your sales within 4 months and reduce ACOS by at least 18%.
In fact, we’ve helped a Truck Gear Warehouse brand go from zero sales to doing $180,000 in revenue per month in five months. One of our pharma brands saw an increase in sales by 97% in just three months. With ImpactWolves, you get data-driven PPC, traffic funnel optimization, and clear ROI instead of guesswork.
Common Mistakes to Avoid When Creating an Amazon Storefront
While creating an Amazon Storefront, there are a few mistakes that can result in account suspension or lost revenue. A few of these mistakes that you must avoid during Amazon Storefront setup are:
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- Individual Account: Using an Individual seller account instead of a Professional plan prevents Storefront creation. Amazon only allows the Store Builder for Professional accounts.
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- Missing Brand Registry: Amazon requires a registered trademark and Brand Registry enrollment before you can publish a Storefront. Without these steps, you won’t be able to launch your store.
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- Brand Name Mismatch: The Store Builder option won’t appear on Seller Central if the brand name in your Seller account doesn’t exactly match your registered trademark. Hence, you must always use the same exact name.
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- Poor Design: Using low-quality images, inconsistent fonts, or a cluttered layout will confuse customers. A messy or unprofessional look can make your store seem unprofessional, so focus on clean design and clear visuals.
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- Disallowed Content: Amazon forbids superlatives, comparisons, or external links in storefronts, so including these will cause rejection. For example, linking outside of Amazon or calling your product “best” will get your store rejected during review.
Conclusion
To conclude, our guide comprehensively explained how to build an Amazon Storefront, including eligibility requirements and the cost. Once you follow the dos and don’ts that we have shared, your store will start generating sales and reducing Amazon advertising costs.
For added brand visibility and a huge boost in sales, you must consider taking ImpactWolves’ PPC services. With our services, you can get up to a 15X increase in organic search results and an average ROI of 10X.
