Did you know that Amazon’s marketplace is growing rapidly? It’s true!
In fact, in 2022 alone, Amazon made more than $142 million dollars in e-commerce sales worldwide! But that’s just one side of the picture.
So, if you’re a brand or seller, you can use Amazon ads to get your products in front of potential Amazon shoppers.
Exciting, right?
Amazon sales are booming like never before, which is fantastic, but it also means there’s a lot more competition.
Therefore, you need a well-thought-out strategy and a ton of experience and expertise to really make your brand shine.
That’s why, as businesses expand, the smart ones bring in an Amazon PPC expert to help them navigate this ever-growing marketplace.
So, let’s have a look at why you should use an Amazon PPC management agency for your business.
What Exactly is Amazon PPC Management?
Have you ever wondered what it means to have an Amazon advertising campaign managed by an expert agency?
You see when you partner with a top-notch agency, they take care of everything from your PPC campaign strategy to your ad budget. Their ultimate goal is to help you increase sales and grow your business.
But that’s not all!
The best agencies take a deep dive into every aspect of your Amazon presence. They use proven techniques to fine-tune your ad campaigns, bringing your brand into the spotlight and driving your sales through the roof.
An Amazon agency provides a range of services such as:
- Investigating and pinpointing relevant keywords
- Enhancing campaign structure and targeting strategies
- Managing PPC ad bids and budgets
- Vigilantly monitoring and adapting to market trends and seasonal shifts
- Keeping a close eye on campaigns and conducting in-depth analysis
- Offering expert guidance and invaluable insights from seasoned ad specialists
So, are you ready to take your Amazon game to the next level? Let the experts handle it!
How Amazon PPC Powers Your Marketplace Success?
If you’re looking to sell on Amazon, simply having a great SEO strategy isn’t enough. To really stand out, you’ll need a solid PPC campaign, too. But don’t worry; an Amazon PPC specialist can help!
They’ll work with you to build and optimize your campaigns so you can achieve the results you’re after. And the best part? A good agency won’t just give you a cookie-cutter solution. Instead, they’ll take the time to understand your unique needs and goals and create a customized plan that works just for you.
Whether you’re new to Amazon advertising or an old pro, an Amazon expert PPC agency can help you optimize your ads and boost your sales.
It mainly focuses on Amazon PPC optimization of 4 types of ads:
1. Sponsored Product Ads
Sponsored Product Ads on Amazon are a great way to get your product listing in front of more shoppers! When someone searches for a product similar to yours, your ad will appear in the search results and on relevant product pages.
To increase your chances of being seen, make sure to bid competitively!
2. Sponsored Brand Ads
Sponsored Brand Ads boost your products’ visibility and sales on Amazon by popping up on search results and a few product pages that match your products. They usually showcase a catchy headline, your brand logo, and a handful of your items.
These ads work wonders for boosting your product’s presence and sales, especially if you’ve got a nice bundle of products to show off.
3. Sponsored Display Ads
Sponsored Display Ads do a pretty neat thing: they reach customers as they’re shopping, whether they’re on or off Amazon. You can aim these at specific groups or bring back folks who’ve checked out your products before.
4. Sponsored TV
Sponsored TV is a fantastic way for businesses of any size to reach out to new audiences and boost sales on Amazon. Sponsored TV ads are displayed on popular streaming TV services like Amazon Freevee, Twitch, and third-party streaming TV services through Fire TV apps.
However…
Amazon PPC Advertising is Not as Easy as It Sounds!
If you have ever considered advertising on Amazon, you must know that It’s definitely not as simple as it might seem!
With millions of other sellers vying to get their products noticed, it can be tough to stand out and get the sales you’re hoping for. Even if you’re spending a lot of money on advertising, you might not be seeing the results you want.
But don’t worry! There’s good news!
By working with an Amazon advertising agency, you can save both time and money while increasing your chances of success. With a smart and sophisticated ad strategy, you’ll be able to boost your ROI and get your brand in front of more shoppers.
So, if you’re looking to succeed in the competitive world of e-commerce, an Amazon agency can help you in many ways.
For instance, they can help you with:
- Defining clear and achievable advertising objectives.
- Creating a well-organized marketing plan specially made for your business.
- Maximizing the effectiveness of your marketing budget.
- Attaining a favorable return on ad spend (RoAS).
- Boosting your revenue.
- Expanding your profits while maintaining a low ACoS (Advertising Cost of Sale).
- Allowing you to concentrate on other critical business activities.
If you’re curious about how an Amazon PPC consultant or agency like Impacy Wolves can help you, let me tell you that they bring a lot to the table!
They have access to a variety of effective tools, and they also have the experience and connections to make sure your advertising efforts are successful. So, if you’re looking to achieve your advertising goals, hiring a PPC management service might just be the way to go!
5 Reasons Why You Should Choose an Amazon PPC Management Agency
Are you considering working with an Amazon account management agency?
Here are 5 effective strategies we regularly utilize that can help increase the visibility of your e-commerce products and put them right at the top of search results:
1. Cut Unnecessary Ad Expenses with Thorough Keyword Research and Analysis
Have you ever tried running ads with high search volume keywords but didn’t get the desired results? It happens when the search intent of the people who see your ad is not clear. This leads to a waste of your ad budget. On the other hand, running ads with low search volume keywords and clear transactional search intent might result in less sales.
Finding the right keywords for your ads is not an easy task and requires a lot of research and data collection. However, once you’ve done your homework, you’ll be able to identify the keywords that have clear transactional search intent, high search volume, low cost per click, less competition, and high potential for sales.
But that’s not all, you’ll also discover which type of Amazon ads work best for specific keywords. Some keywords might work better with sponsored brand ads than sponsored products, and some might work better with sponsored display ads than sponsored brand or sponsored product ads.
So, it’s not just about finding keywords with high search volume and potential for sales; there are many other factors to consider. But once you’ve done your research and run ads using the right keywords, you’ll save on unnecessary ad spend and generate more sales. Plus, you might even get your listings ranked organically on specific keywords using Amazon ads!
2. Increase Advertising RoAS with Negative Keyword Matching
Using negative keywords can be really helpful in getting the most out of your advertising budget on Amazon. Without them, you might end up paying for clicks that don’t lead to any sales!
Just like how Amazon only shows products to shoppers who are interested in them, you don’t want your ads to show up in front of people who aren’t likely to buy your products.
Negative keywords basically tell Amazon not to show your ads for certain search terms. For example, if your shoe company only sells men’s shoes, you can use “women’s shoes” as a negative keyword to avoid wasting money on ads that won’t lead to sales.
Here’s an illustration showing how to choose negative keywords:
3. Craft a Profit-Boosting Amazon PPC Bidding Plan for Maximum Effectiveness
Fine-tuning your bidding strategy is like tuning your favorite musical instrument; it requires time, expertise, and regular upkeep to ensure everything is working in perfect harmony. Ignoring it can lead to big problems down the line.
However, you can hire a team of Amazon ad specialists with a deep understanding of the ins and outs of PPC advertising. They can help by offering valuable insights into your bidding strategy.
- Are you getting the results you want with your current cost-per-action?
- Should you consider a dynamic or fixed bidding approach?
- Are you targeting the right keywords?
- What Should Be The Acos In Your Category?
- Which Keywords Your Competitors Are Ranking On?
- How Much Revenue Your Competitors Are Generating?
- How Can You Double The Revenue While Keeping The Acos The Same?
- What Gaps Do You Have In PPC, And How Can You Set Up PPC To Complete The Gap?
- Are Your Product Listings Optimized To Maximize Conversions On Amazon?
We’ll help you answer these questions and more to bring in cost-effective conversions.
We take a meticulous approach to performance checks so we can uncover any issues and fine-tune your bids for top-notch performance and profitability.
4. Maintain the Lead Through Competitive Analysis
Competitive analysis is crucial for your Amazon business. It helps you learn from your competitors’ successes and improve your Amazon store.
Analyzing your data can identify frequently used search queries and top-performing keywords, giving you a better understanding of where your ads are placed. An Amazon expert can help you monitor your competition, improve your Amazon SEO, rank for high-traffic keywords, and boost your sales.
5. Evaluate Your Amazon Ad Campaigns Frequently
Have you ever wondered how many people leave your product behind in their online shopping carts?
Or how many clicks actually turn into a sale?
And what percentage of those sales are coming from new customers?
It can be a bit overwhelming to dig into spreadsheets and analyze the performance of your Amazon PPC ads, but it’s a crucial step for achieving better results.
At Impact Wolves, we take a deep dive into our clients’ ad campaigns at the keyword, product, and ad group levels. Our PPC managers are like detectives, always on the lookout for ways to make adjustments and improve results. By analyzing sales and the performance of advertised products, we can uncover valuable insights about how specific keywords are affecting ad performance and the impact of different ad placements.
We understand that your overall business success is our top priority, which is why we keep a close eye on campaign performance and advertising costs over time. Our comprehensive reporting dashboard makes it easy to analyze campaign performance and gauge success for each client. This not only makes it easier for us to break down and interpret the data, but it also allows our clients to have a crystal-clear view of what’s happening within their campaigns.
So, whether you’re a seasoned pro or just starting out with Amazon PPC ads, we’re here to help you achieve better results and grow your business!
Is an Amazon PPC Management Agency Right for You?
A lot of Amazon sellers worry about the cost of partnering with an Amazon marketing agency.
But did you know that many experienced brand owners see it as an investment rather than an expense?
The truth is that trying to handle your Amazon PPC campaigns on your own can be a real headache. You might end up wasting money on ineffective campaigns, missing out on potential sales, and spending countless hours trying to figure it all out.
On the other hand, when you work with experts, the fees you pay are often a small fraction of what you’ll save on ad spending and earn in new revenue.
Plus, hiring an Amazon PPC agency isn’t limited to just big corporations. In fact, businesses of all shapes and sizes, facing various situations, can reap the rewards from agency support.
This includes:
- Companies looking for rapid, substantial marketing outcomes.
- Marketers who are new to the world of digital marketing and online advertising.
- Startups that lack the workforce to efficiently manage PPC campaigns.
- Brands without an in-house digital marketing or advertising team.
- Corporations that want to concentrate on their primary strengths and other business functions.
- Well-established eCommerce brands aiming for a successful debut on Amazon.
The Costly Impact of Not Having Amazon PPC Management
Not having proper Amazon PPC management can be really expensive for businesses.
Without the right oversight, you may end up wasting your ad budget on irrelevant clicks, resulting in a poor return on investment. Ineffective keyword targeting and ad optimization can also lead to lower visibility and decreased sales.
And if you don’t monitor and adjust your campaigns in real-time, you may even lose out to competitors, which can hurt your market share!
Plus, if you don’t have expert management, it can be tough to understand the intricacies of Amazon’s advertising platform, which can limit your campaign’s full potential. So, it’s important to have strategic PPC management to avoid missed opportunities, reduced profitability and diminished competitive standing in the Amazon marketplace.
Impact Wolves at a Glance
At Impact Wolves, we have honed our skills in developing specialized systems and strategies to tackle our sellers’ biggest advertising obstacles.
Our approach yields results that go above and beyond what they could achieve on their own. We’re excited to help reduce advertising costs per click (CPC) that have been eating into profits and optimize the entire ad campaign for maximum effectiveness.
Plus, we’re always ahead of the curve with insider access to beta programs and training, giving our clients an edge over the competition. Trust us to help you succeed!
Join the Pack: Impact Wolves Has Your Back!
Impact Wolves is an all-in-one marketing agency that specializes in helping Amazon and Walmart sellers grow their businesses. Our team is made up of ex-Amazonians, multimillion-dollar sellers, and acclaimed experts.
We take pride in our ability to supercharge your business growth and make navigating the world of Amazon a breeze with us by your side.
Why not give us a chance? We’d love to help you reach your goals with:
- Our comprehensive growth strategy
- Enhanced listing copywriting by the experts
- High-quality professional product photography
- Engaging product videography
- Efficient Advertising Supervision
- Dedicated Customer Support
- Targeted Amazon Demand Side Platform Campaigns
- Dynamic Amazon Posts
- Complete Management Services
- Amazon Review Collection
Are you ready to take your Amazon business to the next level? Why not join the Impact Wolves pack and unleash your full selling potential today?
Book a free 30-minute discovery call with us. We’re here to help you succeed and achieve your goals!
